[endlessvoid94]

Isn't this exactly what console manufacturers did? Microsoft took a huge loss on the original xbox (and the 360?) and made a shitload of money on the xbox live + a few in house games. In short, they created a platform/ecosystem and took a loss up front.

It's riskier, and can only be done by companies that have significant runway. But it's likely the only way to compete with someone like Apple, who has an enormous domination in the current market.