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by JacobAldridge
5416 days ago
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"it’s sole purpose should be to make money." Wrong use of "it's". Wrong application of "sole". Why would an incubator, or any business, only have a "sole" purpose? Certainly, it makes sense for them to have a purpose that is "to make money", but what requires that to be its sole purpose? If a client every came to me and declared their sole purpose in business was "to make money" I would 1) not take them on as a client, but not before 2) strongly suggesting that there is something far deeper than money which needs to drive them and their business if they're to make that money. Maybe their underlying reason is still personal, like being able to holiday 11 months a year or have enough money to send their kids to a better school than they went to. Maybe their other purposes include changing peoples' lives or delivering health initiatives into a third world country. Both benefit enormously from a sustainable, profitable company. And it's a lot easier to recruit motivated staff, build clients, gain media attention etc when your authentic reason is more than money. Trying to solely make money is like running a business solely to not make money - makes no sense, and I've not seen anything in incubators that indicates they're any different. |
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"However, its not as simple as putting small amounts [...]"
it's