[jsz0]

The best strategy for this would be to do a contest or limited daily deal sort of offer. You would never have to slap a reduced price next to your device so people won't feel entitled to get the reduced price indefinitely. We live in an era with Internet riots over a $7 NetFlix price increase after all. With a contest/daily deal type of offer you would have people going out of their way to register on your site everyday to win. All the tech sites will give you tons of free advertising. Give the winners the free, or heavily discounted, device and upsell them on accessories in the process. Throw in $10-$20 worth of App Store credits to make developers very happy.