[kymaz]

Technology is making this easy to scale up, there will always be people who want to abuse this, and the abuse potential grows with scale.

What was once 'I'm particularly fond of a certain shops version of a food item' can then become every shop selling that category of item automatically guiding you to the same type of item. Besides the part where everyone knows your name and a quick dossier like you're a celebrity but without any of the perks, life would be so drab if it was "The usual today John?" at literally every place everywhere always.