[taneq]

Nice advertorial. ;) I’m intrigued by their focus on cyclists (although I guess few groups have as much interest in spending disposable income on displaying their devotion to their sport) when, if these are all they’re made out to be, they’d be a pretty cool phone HUD for pretty much anything.

[bigbluedots]

Cyclists are obsessed with real-time data - how fast am I going, what is my power output right now, which heart rate and power zones am I in at the moment,.etc etc. All this is normally displayed on a cycling computer, but if you have a HUD, even better..especially as most already wear sunglasses of some kind to avoid getting insects and other things in the eyes.

[edh649]

I've seen swimming googles with the same idea around (virtually in adverts, not in real life)

https://www.forbes.com/sites/forbes-personal-shopper/2021/09...

[michaelt]

Perhaps their tech is limited to displaying, say, 5 characters?

No good for AR video gaming, or reading instant messaging.

But for sport applications, it's enough to show the user the time, or their speed, or their wattage, or their heartrate.

[KaiserPro]

this type of Cyclist really loves gadgets and will pay >$500 for sensors to measure how much power they are producing.

They also are well adapted/conditioned to wear ridiculous sunglasses big enough to accept the optics to run a HUD.