[vbg]

You monetize when the user has value that they do not want to let go.

Ready to save your new work of art?

Or higher resolution?

Or premium features?

You do it when the user is hooked.

I was not advocating for “no revenue”.

Also it seems self evident that such advice does not apply to all software…. Do you think I’m saying this is how SAP should be sold? No…, obviously the advice applies to software suited to this approach.

[jameshart]

‘Here’s the whole product with no tutorial or marketing crap, off you go, have fun’

‘Thanks! Oh wow, this is great!’

‘Glad you like it.’

‘I love how you don’t try to upsell me on things or push any kind of premium paid features, just give me the whole product without limitations’

‘Yeah, that’s our philosophy, let you fall in love with the product’

‘Cool, thanks. Okay, I’m gonna save my work now.’

‘$20, please’

‘I’m sorry what?’

‘$20 to save.’

‘Er… could you have mentioned this earlier? I just spent ages using your awesome product and you just let me in and I didn’t have to sign up or anything, and you never mentioned a premium upsell, so I just assumed…’

‘Yeah, I thought I might be able to trick you like that. We call it “bait and switch”. Isn’t it so much better than all that marketing BS?’

[hallway_monitor]

I agree, not allowing to save would be pretty asinine. But having collaboration or limiting the number of documents or the complexity of documents is totally acceptable.