[vklmn]

There's always a tradeoff. By describing our company as "alternative to X" you saving tons of time by explaining what you company does. People are overloaded with information, and average attention span very short. But I see the disadvantages too! We have an internal debate about tagline a few months ago, and essentially decided to go with "Open-source alternative to Segment". But it wasn't an easy decision!

However, I think that the product matters the most. You can change the tagline in a few clicks. Can't say the same about the product

[xondono]

It’s okay to use that for an elevator pitch, I’d just reverse the order.

First tell me what you do, then tell me what you are similar to.

>> We are building Jitsu, (https://github.com/jitsucom/jitsu, https://jitsu.com/) We help companies collect events from their apps, websites, and APIs and send them to databases. Think of us as an open-source Segment alternative