[dralley]

>But it's absolutely comparable to a fork of Firefox.

It's still not comparable for a fairly simple reason: the list of companies in the world that are as big as Microsoft consists of Google, and Apple, both of whom already have their own browsers.

As for why Microsoft chose Chromium, it's probably a combination of marketshare, the fact that it is a bit more cleanly architected as a result of having a decade less history than Gecko does, and the fact that they have ambitions of making a stripped down version of Electron part of the standard Windows userspace.