[klodolph]

Designing and branding is not all the hard work. It is just the sexy, cool work. It is the work of engineers and creatives, which is valued because it is associated with cultural capital here.

Meanwhile, Behringer is good at supply chain management and vertical integration, and that is uncool, unsexy work. It is not valued because it is the domain of MBAs, and MBAs are not cool.

This kind of judgment about what is cool and not cool is not my scene. These analog modules are so damn cookie-cutter to begin with. I don’t care if you invented them, or if you got them out of a cookbook, or if you just bought an IC. (You might have bought that IC from Behringer, though! Who else makes BBDs?) I mostly care about making music, and the idea that people should spend $700 on a DFAM instead of, like, $220 for a Behringer Edge just seems cartoonish at face value.

Incidentally, the $480 price difference between the Behringer Edge and the Moog DFAM is exactly the price I paid for a block of one-on-one voice lessons. I feel way better about spending the money that way.