[ufhghfggf]

Five minute video compares military recruitment ads for (1.) China, (2.) Russia, (3.) USA:

https://www.youtube.com/watch?v=Kfe6d6MzeLM

Summary: Chinese and Russian ads focus on discplined men training themselves for war. The USA ad is about a girl raised by two lesbian mothers who joins because, in her own words, "...I need my own adventures...."

There's pure comedic gold in the comments.

'Russian soldier also has two mothers: biological mom, and MOTHER RUSSIA!!!'

[randyrand]

The US has ads targeted at men as well.

It seems obvious that men and women are targeted differently

[ufhghfggf]

> obvious that men and women are targeted differently

But men see the ads targeted at women.

"We sleep safely at night because rough men stand ready to visit violence on those who would harm us."

If the rough men the USA needs see that ad they might have second thoughts about military service being a fit.

[sterlind]

If these "rough men" can be put off of military service by seeing lesbians in an ad not targeted to them, how the hell are they tough enough to stay cool under enemy fire?

[ufhghfggf]

For every 100 men that would volunteer to endure enemy fire, how many of those 100 would volunteer to have the young girl in the video discipline them for their lack of microagression awareness? How many of those 100 will assume she will be promoted to higher paygrades than they ever will? How many of those 100 will get the impression that girls like her will be deciding which foxholes they lay in while guided Chinese smart munitions rain down? Rather than speculate I would love this study to actually be done. Randomly sample 200 men who show up in recruitment centers. Show one group of 100 the "my two moms" cartoon and the other group of 100 a video more like the Chinese or Russian one. Then see how many of each group of 100 afterwards say, "Ya' know, on second thought, training to be a carpenter or plumber ain't so bad."