[MaxWendkos]

You're right - this isn't specific about the sports industry. However, sports properties do tend to be a bit behind the rest of the business world when it comes to understanding and successfully adopting new media. It's a shame, because they're playing on such fertile groups. Few brands are so lucky to have such a captive and engaged audience.

This article was targeted at the sports industry because a) I'm working on a sports startup and b) it was written for SportsNetworker - a sports business blog.

Is there an e-mail address I can reach you at?