[pulak]

I don't see anything here unique to the sports industry, just an instance of a single sports team having a perspective of social media that I think is common to many entities across a variety of industries.

Also, a minor note: teams can push content to "fans" on Facebook as well. Status updates from things I like do show up on my news feed.

[MaxWendkos]

Re: uniqueness, you're right. Take a look at my reponse to dwolfson20's comment.

Re: Facebook page status updates, some do, some don't. Take a look at the pages you "like" and check out how much of the published content has never appeared in your feed.