[etempleton]

This is the most annoying thing. I am confident Netflix and others have data that this increases “stickiness” or some other made up engagement metric, but as a user, it just leaves me frustrated.

Lies, damn lies, and statistics—whenever a company relies too much on data to influences UX or content I feel like we end up with a bad UX and bad content that only superficially increases short-term engagement.

[vanilla_nut]

Data-driven decisions only go so far, IMO, and often the search for more data leads to blatant user privacy violations. Personally, I wish we could go back to the dictatorship-style UX: one person is ultimately in charge of UI. They have the final say in every UI decision for that application. At least that’s consistent!