[mlinsey]

YC has always preached launching as soon as possible, which means that upon launch you'll only get a tiny hint of a startup's future ambitions.

I actually think the way forward is a little bit more obvious for this one. Without even talking to the founders or seeing their pitch, you should be able to think of a number of interesting directions. To pick the most obvious one, wouldn't being the IMDB of the mobile/social era be pretty cool? Is that even really "niche"?