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by CharlesW 1695 days ago
I'm confused by this too, and prefer Apple TV because it doesn't display ads. In my experience Roku does continue to display "special" ads, even if you turn off all user-controllable options.

I think parent commenters are referring to how the Apple TV app — which is great, but can be avoided by using the Home screen — aggregates all available content, and has a dedicated Apple TV+ tab. In other words, the Apple TV app is also the Apple TV+ app.