[iamacyborg]

> The idea is to show the team that the buying process is complex and that tracking in our neat little funnels is a rough proxy at best.

I think this is worth specifically calling out. We’re all so blinded by numbers on a dashboard that we forget to take a look at the wider context.

People take numbers at face value, and for various reasons, those numbers are frequently wrong. In even more cases we don’t even know to what degree those numbers are wrong so we’re left making imperfect decisions based on a complete misunderstanding of what we’re seeing.