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by codegeek 1698 days ago
If you want to go enterprise right away, you need lot of dollars in my opinion or you need to have internal connections at a big ticket company. Otherwise, start small. Go for companies that are not looking for SOC2 (SMBs could be good to start with).

So the answer may be: you don't do SOC2 clients unless you already have connections. I could be wrong but I sell in SMB space so I may be biased.

Oh and you have to do it manually regardless. No ads. No content marketing etc. Talk to those potential customers.

1 comments

Yes indeed. This seems the only solution that emerged from everything I tried and I wondered if I'm doing something wrong.

These 10 clients, are also the ones that are going to allow me to raise capital from a VC.

It's quite brutal to be honest.

> These 10 clients, are also the ones that are going to allow me to raise capital from a VC.

Be careful -- that is a common(?) way for VCs to also say no -- "come back when you have 10 clients" which next time becomes "come back when you have 50 clients" and it goes on forever. Not saying that is the case here, but, don't put all your eggs in one basket that you will be ready to raise when you have 10 clients.

Yes, you are absolutely right.

In the same time, you cannot go wrong with selling to 10 clients if this is something withing the reach. In the same time this can be very strenuous when you run on small budget and the runway is within sight.