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by BigZaphod
5411 days ago
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"Do they expect Apple to continually innovate in a non-competitive market?" Probably, yes, and I would argue there is some reason to believe they would do so. Look at what happened in the MP3 player market: Apple utterly dominated that market long ago, and yet they kept messing with the product lines, adding models, changing the feature balances, etc. There was and still is a lot of experimentation going on there and there's essentially no real competitors in that market anymore. "Portable music player" and "iPod" are practically synonyms. Apple (with Steve Jobs at the helm, anyway) is different from many companies. They don't see themselves as competing with other companies. Instead I believe they consider Apple of the previous year to be the competitor to beat for the current year. |
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Was that true outside the 'States? I don't remember the iPod ever dominating here, while in the tablet market the iPad does seem to dominate.