> They're already in the business of making complex web pages
I think Apple are famous for not having this core competency compared to its competitors?
> so why special case it?
Why do companies outsource anything? Why doesn't Apple employ its own janitors? Because it's not what makes them money and their engineers are astronomically expensive.
1) That would be very on brand for Apple
2) They're already in the business of making complex web pages, and this is the only subdomain branded with this tech, so why special case it?