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by Gigachad 1700 days ago
They could create more products with their own teams. Apples cloud offering pales in comparison to Google's and part of the reason is they are just missing too many services. iCloud web feels like a bare minimum effort that doesn't get any attention.

I don't know how successful this would be, but they could also start building and selling more apps/programs but perhaps this could be seen as anti competitive.

2 comments

Apple has always focused on a few products, with the exception of the Performa days where there were a zillion models of Mac sold.
They have been consistently releasing new product lines. We don't need 20 different models of the macbook but there are plenty of software experiences that Apple has no offerings in.
iCloud web is a bare minimum effort.

They are trying to push you to use native apps on their devices not use the web.

Which is why it just doesn't work so well compared to Google products. I'm an Apple user on basically every platform but cloud services are a collaborative experience so I'm not going to host anything on iCloud when it works like crap for half the people I need to work with.

They have become a little better at this, facetime can now be joined by Android and web users as long as an ios user starts the call.