[dfabulich]

The reason the person-on-the-street doesn't care about Alphabet is that people don't interact with any Alphabet company except Google. Waymo? Calico? Loon? Wing? Hardly any ordinary people think about those. (Maybe some day, but not today.)

By contrast, lots of ordinary people interact with WhatsApp and Instagram. It will be/feel different when they're "owned by Meta" vs. "owned by Facebook."

[rexreed]

So if the Whatsapp and Instagram brands are stronger than Facebook / Meta, what will the point be here, to distance and separate the sullied Facebook brand from the not-yet-sullied Whatsapp and Instagram brands by using an intermediary vanilla Meta brand?