[mhb]

> it’s very hard to displace the incumbents

I don't know how this fits into the narrative, but Protel, which started as an affordable, very good option continued to improve and is now Altium.

[xondono]

Altium/Protel is very much an incumbent with >30 years in the market

[mhb]

That's the point. It demonstrates that, despite it being very hard to displace the incumbents, it has been done.