Facts, like that IKEA used certified lumber so they had very good reasons to believe that they used sustainable resources? Or that this scandal doesn't have anything to do with IKEA, but it seems like everyone that bought wood from that part of the world probably are as big part of it?
They really tried to make it look like it was about IKEA children's furniture!, but if you actual read the article you linked it has actually very little to do with IKEA and there's nothing there that says IKEA did anything reprehensible or even anything that is hard to defend.
I linked that article, because I recall it in the news, and it got fairly widely covered at the time with the blame firmly placed at IKEAs feet - "They should have known" apparently.
People believe what they are told these days, without any desire to fact-check or cross-reference. I think this was my point.