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by waterhouse
1697 days ago
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Someone on Twitter says: "Galaxy brain take: Pfizer intentionally picked a terrible & unpronounceable brand name because it wants people to keep calling it "the Pfizer vaccine"". (I personally will just pronounce it as "Moriarty", that being the closest recognizable name.) |
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For other drugs, an amazing amount of effort is devoted to finding something that a) sounds "promising" but b) without making legally-untenable promises.
The name `Viagra`, famously, is supposed to evoke ideas of vigor and Niagra (Falls). Pfizer had some trouble with Champix (varenicline), which some regulators thought was too close to "champion", and so was called Chantix in some markets instead.