[vgeek]

I believe FB ads allow you to target based on pregnancy status, but you're probably looking at $0.25+/click to drive traffic.

SEO will be hard, since the incumbents likely already have strong backlink profiles. There is lots of volume, so maybe make sure you have onpage done well, then maybe see about widget backlink building or something similar to try and grow your domain authority. Maybe create content using the SSA's annual name reports while adding something novel so as to help incentivize people to link to the content hosted on your domain.

Display ads may yield $1-3 CPM, so if you're wanting to monetize, your largest assets will be your remarketing lists (for showing related display ads) and your email list (sends are super cheap). You can show display ads on the site, then maybe look about affiliate offers where you can try to send relevant offers.

[jrsutterfield]

Thanks for all the suggestions. That's all super helpful. I've worked at places where ads have paid my salary, but I haven't been involved in _how_ those ads or user data actually translate into revenue before. This is a really good starting point.