[PaulHoule]

You don't need to rank for "tinder for names" because I doubt anybody thinks that they need that specific service.

The obvious market is expectant parents and you should be focusing on that, either in terms of forum posting, SEO, or paid advertising.

I would look at your competitors. I searched for "Baby Names" and the #1 result I found was this site:

https://babynames.com/

It's hard to beat the power keywords in the domain name but you should understand how people get to that site, be able to explain fluently why your site is better than that site, etc.

[jrsutterfield]

Yea, that's a fair point that we don't need to rank well for "tinder for names" specifically. We have that tag line used in a few different places in the site, so I figured if we're not even ranking well for that, then we're certainly not ranking well for anything else. But ranking well more generally when it comes to baby names is ultimately what we'd want.

That's a good idea to spend more time looking at our competitors and thinking about what makes us different/better. We'll look more at that. Thanks for the thoughts!