[fatnoah]

Let's not forget that it also gives Apple's own App Store advertising a significant advantage, since they still have the ability to correlate ads with app installs.

For Apple it's a win-win. Public gets more privacy and Apple nets a few billion dollars more in revenue in addition to anything additional generated by goodwill.

[viktorcode]

There's an explicit opt-in request presented to the user to allow App Store collect data for targeted ads.

Facebook business was damaged when Apple introduced explicit opt-in request for third-party advertisement data collection.

[fatnoah]

>There's an explicit opt-in request presented to the user to allow App Store collect data for targeted ads.

AFAIK, targeted advertising is different than tracking ad to install information, and since it's all Apple there's no third-party sharing required.