[flatiron]

they really did a number with this. they are getting regular old joes to ask other people to go to the theaters on HBOs behalf. i really gotta figure out how they did that, its pretty remarkable.

[jordanab]

I'll rather do it on Denis Villeneuve's behalf, who I regard as one of the best filmmakers of the current era. I couldn't care less about Warner/HBO.

[goto11]

It is called "word of mouth" and is essential for the success of a blockbuster.

[ericlewis]

they made a good movie worthy of imax.