[Retric]

> a switch that annihilated a $50b mobile advertising industry

I think your significantly overestimating their impact as Android is obviously not impacted. At most they reduced but not eliminate the revenue from iOS advertising.

[drcongo]

As a massive generalisation, Android users don't spend money though - there's a massive portion of them that use Android _because_ they don't spend money and you can pick up an Android phone for nothing. They're a rounding error in the advertising world.

[Retric]

It’s not that gig a difference.

These numbers are slightly outdated, but in terms of app review iOS is 155B vs 80B for android which clearly favors iOS but Android is still very relevant. Assuming that ratio stays the same and thus dropping iOS advertising revenue in half it’s roughly a drop from 50b to 36b. Which is significant sure but hardly destroyed the industry.