[runjake]

Perhaps promoting unlimited SMS can mitigate the move to iMessage and equivalents?

iMessage still uses SMS whenever you send a message to somebody with a non-iOS 5 device. I don't know about you, but I communicate with tons of people who don't have iPhones or even data plans.

This move is ridiculous gouging whatever way you look at it.

[jonknee]

If Google and Apple weren't in a cold war perhaps they could work together and make an interoperable standard. Get RIM in on the mix and you have the big three bypassing SMS.

[runjake]

They could call it "XMPP"!