[petargyurov]

I fully agree with you but here's my take on why this is a phenomenon:

1. People like making money when they shouldn't be; we live under the pretense that the only way to earn money is via your day job. A side-hustle makes things exciting. It's like finding treasure.

2. Pair the above with the rise of social media and the lifestyles people portray on there: success, money, etc.

3. Perhaps there is an actual movement away from "normal" jobs, leading to a mentality shift in which people simply want to be financially independent.