[ChrisMarshallNY]

Agreed. Like Henry Ford is quoted as saying:

    "If I had asked people what they wanted, they would have told me 'A faster horse!'."

[godelski]

Yeah and it takes skill to distill what they actually want out of that comment. People don't want a faster horse, they want a faster method of transportation. This is easy to miss, especially the more technical jargon people use when explaining what they want.