[kposehn]

It is an interesting idea at first glance, but it does run up against an age old problem in CPC: incentivized clicks.

Any time a person clicks on an ad for any reason other than they want to based on the content of the ad then they are worthless about 90% of the time. I know this because I've dealt with incent traffic for years upon years.

A charity based CPC ad is basically a fun idea at the start, but I'll do you one better: I'll donate a portion of my revenue from each lead you bring me to a charity.

One other thing..."Advertising sucks! Especially online. It's evil. It takes and takes, and never gives back. It's frustrating just thinking about it."

You just turned off pretty much any advertiser ever, including their agency and most publishers. You might want to tone down the evil talk just a tad... ;)