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by nont
1693 days ago
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That's because 98% of Thai restaurants in Thailand are not artisanal like Japanese or Italian. Most Thai restaurants there are family style, mass-produced ones. There is no even a formal recipe for a Thai dish. The most popular ones among people are more like taverns than classy restaurants, which are common elsewhere in the world. The upper class citizens would find Western or Japanese food palatable so the market for really well made Thai food is limited. Because Nahm is owned by a westerner, who really dedicates himself perfecting the traditional Thai recipes (rumors say he went to study the old Thai recipes transcripted on leaf scrolls) is phenomenal. Only the elites of the society would be able to afford to eat there. It was possible for a guy of that profile, but would be really hard for a lay Thai person to have a business like that. To most Thai people, catering to students and the teenagers have proven far more profitable. |
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