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by whimsicalism 1697 days ago
Google can sell search ads on an ad exchange that they don't operate. They shouldn't be able to simultaneously operate a major seller and the exchange.
1 comments
trapped 1697 days ago
Yahoo! and MSFT tried doing same, selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. And these are Google innovation why should they not use it.

Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?

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whimsicalism 1697 days ago
> selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it.

I don't see your point. There are millions of ads currently sold on existing exchanges by third parties, why are you claiming it can't scale?

> Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?

I don't understand your point. None of those news organizations operate an ads exchange.

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