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by trapped
1694 days ago
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Google, Facebook and other many tech companies are providing many free services which has led to so many new business, innovations and employment and these free services could cost a lot of money if not funded by advertising. These companies are not selling drugs like Purdue pharma or exploiting Weapons, natural resource like water or Oil or causing pollution or causing deaths. All those who are complaining against these companies and online advertising ask yourself do you want to live in 1990's world without free communication and technological advancement? If yes, then be honest to yourself and stop using any free products provided by these companies and derived products such as Uber, Doordash etc. It's easy to complain against those who are doing good. There are so many other bigger problems to solve instead these money making job providing companies are being targeted. Such a shame. |
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From the filing:
VII. ANTICOMPETITIVE CONDUCT
Google forces publishers to license Google’s ad server and trade in Google’s ad exchange
Google uses its control over publishers’ inventory to block exchange competition
Google blocks publishers from sending their inventory to more than one marketplace at a time
Google blocks competition from non-Google exchanges and deceives publishers about Dynamic Allocation
Google restricts information to foreclose competition and advantage itself
Information asymmetry causes publishers and advertisers to trade on non-Google exchanges at their own risk
Google forecloses competition by using inside information to win auctions
Google blocks competing exchanges from accessing publishers’ high-value inventory and reaps the benefits for itself
A new industry innovation called “header bidding” promotes exchange competition;
Google wants to kill it
Header bidding facilitates competition among ad exchanges Google creates an alternative to header bidding that secretly stacks the deck in Google’s favor
Facebook helps Google “kill” header bidding with an unlawful agreement
Google gives Facebook a leg up in its auctions in return for Facebook backing off from header bidding.
Google and Facebook agree in the Jedi Blue agreement to a secret “Win Rate.”
Google forces market participants to re-route trading through Google
Google trades ahead of bid orders to foreclose exchange competition
Google deceives exchanges to forgo header bidding
Google deceives publishers to disable rival exchanges in header bidding
Google cripples publishers’ ability to measure the success of rival exchanges in header bidding.
Google obstructs publishers’ use of header bidding through caps
Google uses its scale in search to punish publishers that use header bidding
Google’s ad server gives exchanges that forego header bidding a leg up
Google excludes competition through “nontransparent pricing.”