[jgilliam]

Jumo is a non-profit, not a startup. Using the language "acquired" and "exit" doesn't make any sense.

[rhizome]

The submitter is a betabeat shill, so I'm guessing the phrase, "maximum click juice," should provide enough sensemaking points.

[deyan]

This is incorrect. You can acquire and merge nonprofits just like a real corporation. The difference is that you don't have equity, therefore, if you do want to compensate people (e.g. employees or investors or whoever), you need to do so with cash (e.g. bonuses).

[bproper]

Acquired was the term used in the original Fast Company story that broke the news and the term used by Jumo General Manager Kristen Titus.