[wsc981]

The people that facilitated this behavior and got wealthy from it, the C-suite people, should be out in prison for this as well, as well as be forced to pay a huge fine.

This should serve as an example for other companies not to behave in the same way.

[samhw]

Agreed. This is straightforward fraud: they promised to find the lowest possible prices, and instead deliberately overcharged people in order to line their own pockets. In a properly regulated industry, this would be a violation of their fiduciary duty, which is punished extremely severely.

[ctack]

You would be hanged in some countries.

[webmaven]

After the company pays the fines, a shareholder lawsuit could (in theory) force the board to claw-back executive compensation.

[matheusmoreira]

Indeed. Anything less than this is a slap on the wirst that will change nothing.