[hownottowrite]

But how do smaller companies function in such an environment without being subsumed into larger marketplaces?

[reaperducer]

The same way they have for the last thousand years?

Tech isn't magic. It's still just a business.

[hugi]

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[hownottowrite]

Lack of accurate targeting leads to lower ROI. If you’re trying to build a direct sales business that would seem to be a rather large impediment.