[samarudge]

>Advertising that gives back

From an end users perspective, there won't be any difference to normal advertising. Unless they know that the money is being donated to charity it will make no difference to them.

I think the core of the idea is great and anything to help charity should be promoted as much as possible, but if you're not making anything from the ad impressions how do you plan to fund your infastructure, staff and other things you need to run successfully?

[deniz]

There would be an indicator on the ad to show it's an AdGives ad. Also the user would see how much was donated and who to on there way through to the advertisers site.

Down the line I envisage it growing to allow the user to direct the money from their impression + more..

Also, it will be run as either a non-for-profit or with a small profit from impressions (depending on what interests investors). We would still collect some percentage of impressions either way to pay for costs.