[CameronBanga]

Not sure if this is specific to this book, or Apress in general, but it seems absurd that the eBook sells for $29.99, but you can also buy each chapter individually for $29.95?

The $29.99 is more than reasonable as a price for the book. But who would be looking to spend the same price and receive only a chapter? Seems almost like some sort of trick to hopefully get a customer to unintentionally buy only a single chapter.

[jkbr]

It’s a decoy. https://hstalks.com/t/3538/the-economist-a-pricing-experimen...

[kyleee]

That's an awful website you've linked; pop ups on popups, obscuring alerts, all overlaying the content. Do you mind providing a short text comment about what a "decoy" is in this context?

[jljljl]

A Decoy is when you introduce an option in the menu that is "absurdly" or illogically priced, in order to make other options seem like a better deal. Some examples:

- Some restaurant menus will have 1-2 incredibly expensive entrees or appetizers. They know the volume on these items will be low, but they make other items seem less expensive by comparison.

- The most famous example is how the Economist did pricing for their online and print offerings -- The offered Online-only for $60, Print for $125, and Print + Online for $125. Obviously the Print-only option makes no sense, it's just there to make the Print + Online seem like a better deal, and push you away from the cheaper $60 offering. A less pop-up filled explanation is here: https://cxl.com/blog/pricing-experiments-you-might-not-know-...

[kyleee]

Thank you

[jkbr]

What an interesting reaction.