[screye]

Cult of personality is central to any kind of politics in India. Modi is relatively tame compared to the complete deification of members of the Gandhi family and certain state leaders.

The reason Modi is highlighted is because he is perceived to be on the wrong side of center, does not know how to do it in a "classy" way and that his predecessor (Manmohan) was specifically installed as a quiet face with no power, personality or political support.