[going_to_800]

that's exactly what we did and doing very well. After trying lots of stuff in the last 12 years and actively participating in the indie communities, that's the easiest way to make it work.

Find a popular product, pick a growing niche that product serves not so well (you can see that in reviews, twitter, etc) and build a specialized version of that product with a friendly and modern UI. When serving different niches, usually products require different configurations for each and get quite heavy and confusing. You can fix that by specializing on one niche.