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by decebalus1 1710 days ago
Who writes the copy for these things? Are they outsourcing these, adapting to the audience or am I part of the dumbed down flight?

'The best', 'our most powerful', 'The most advanced', 'Most hardware security', 'most light ever', 'most fluent', 'most layers of hardware'.

Seriously?

EDIT: This felt familiar, apparently I noticed something similar in the previous launch: https://news.ycombinator.com/item?id=24641965

1 comments

This is just how product announcements look these days. I want to say this was popularized by Apple but I don't have a source on that.

If you doubt that, here are some quotes from Apple's new product pages from yesterday: 'most powerful', 'scary fast', 'scary faster', 'best display ever', 'super fluid'

Not to mention the product names: 'pro' vs 'max', 'liquid retina', ...

Yet I don't see people complain about those.

Oh, I didn't see those (I currently could not care less about Apple products). Good point, they're all bad.