[CodingPanda42]

In a way that is the same point, just in your case you have already existing customers. But if you don't have a look at what other companies customer are doing and optimize for a segment of those can certainly be a good approach IMHO

[intrasight]

Sort of but not really. The article is mostly about differentiation. But if there's no existing solution to a customer problem, then you don't have to differentiate.