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I'm an admitted Google fanboy, but I think Gruber (along with the other two, generally) is an excellent writer and analyst when he's writing about Apple unrelated to any other company. And since it's pretty undisputable that Apple is one of the most important companies in the world and such an anamoly in so many ways, I find it pretty important to read Gruber on the subject. In fact, I often wish there was a writer with as aserbic a wit and as insightful an analytical mind on the subject of Google (Dan Lyons doesn't qualify, though fake Steve Jobs was pretty funny). Not for the apologia like this piece, but for when writers like Gruber, Marco, and especially John Siracusa are critical of their subject of obsession. The thing I love about Siracusa's podcast (Hypercritical) in particular is that you can really feel true, unadulterated, and unself-conscious devotion to the subject in the unchecked criticism he gives. And I wish that culture existed around Google. There are plenty blogs that follow Google news in a sort of flat way (9to5google, GoogleOperatingSystem), and Danny Sullivan at SearchEngineLand provides analysis, but it's all on sort of a surface level. (And, Sullivan is great, but I wouldn't call him a great writer so much as a comprehensively knowledgeable one.) Maybe what I really want is Steven Levy to write a blog for real. (Note: I try to be the change I want to see in the world, but I don't have the talent, sources, or time to write as well as I'd like. But I do my best. http://blog.byjoemoon.com/ ) |