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by handrous 1709 days ago
I'm seeing "truck guys" giving a shit about Ford's upcoming all-electric truck in a way they didn't about the cyber truck, except as a curiosity. I think they screwed up the marketing on that in just about every possible way, including the name and the design.
5 comments

I'd argue it's because the electric F150 has an actual release date and specs designed to take the Cybertruck on head first.

Has there been any follow ups on the Cybertruck recently? So far it seems like vaporware.

The eF150 is going to expand the truck market. Cyberwagon is Tesla's Aztek.
What fraction of Ford's trucks are bought by individual "truck guys" vs. fleet managers? My gut says fleet managers may have more buying power - I can't find any stats online that breaks down F-150 buyers specifically, or trucks in general.
Fleet managers are going to love the idea of paying for electricity instead of fuel and of having extra hauling space. You take your work truck home with you? Great, you're paying to "fuel" it up while it's at home.
I'm not a truck guy but I can imagine most of them are pretty lukewarm about a truck from a company that has never made a truck before, with a design looks more unconventional than all the concept vehicles that never make it to production, that nobody can currently buy.

I expect it will sell like any other Tesla as soon as people get to try it in real life.

Rivian seems to be getting nice buzz, there, though.

I wonder if the Cybertruck in current form makes it to market if Rivian and Ford have a lot of success.