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by ghoomketu 1703 days ago
Great success story. For me personally, I've always found that plain text emails get a much higher engagement rate than the best designed newsletter.
2 comments

This is especially true for "drip" onboarding emails. Over styled onboarding emails get completely ignored.
Thanks for the note. Email is such a versatile tool: all kinds of use cases and all sorts of ways to address those use cases. You're absolutely right that - for some of the use cases - plain text is the way to go.

BTW: BEE is now a visual builder for more than emails. In fact, going with a couple of from a landing page to an email (and vice versa), is one of the really cool things you can do with it.