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by marcamillion 5420 days ago
You should definitely watch the talk if you can, very insightful.

But here are some Highlights in case you don't want to:

- CDBaby, pre-sale, was throwing off about $200K net profit/month.

- CDBaby nearly had an employee revolt.

- One of the things that encouraged Derek to sell was he heard a recorded meeting (that the employees prolly forgot was being recorded) where his main guy in charge was saying "Fuck Derek" and all the employees chanted "Yea!"...among other niceties.

- Derek moved to LA for four years in 2002 and left CDBaby on Autopilot

- Derek learned to program so that he could create the storefront himself to sell his CDs.

- Derek got many offers to sell, but turned them down.

- The final offers he got were from a distributor he worked with, Amazon and a VC firm (I suspect he meant Private Equity, but I could be wrong).

- His terms to sell were: "I'm out. I keep my database. I keep helping musicians."

- Many times during the negotiations, they nearly died but because he kept another party in the loop (Amazon) he had a strong negotiating hand, so he could get all his terms.

- He sold CDBaby for ~$22M.

- All the proceeds went to a 'charitable unit trust fund', that pays him 5% per year (approx $1M) and then gives everything to a charity when he dies.

1 comments

Thanks for the summary, Marc! All points confirmed accurate.
Thanks for the confirmation :)

It's good to see entrepreneurs actually talk about 'the real factors' behind the sale.

I think you are the first person I have ever heard that has publicly said "I began to dislike the place and the employees - not the customers", which is something I have always wondered about.

If starting & building a company is so exhausting, why aren't more entrepreneurs saying they sold because they were tired and wanted to move on?

It's almost as if they are ashamed, or is there 'peer pressure' from the buyer to make sure to keep the transaction acrimonious. Not sure what it is, but it was good to hear a 'real' perspective for a change - not the PR/polite spin.