[tqkxzugoaupvwqr]

Well, they already can plug their website into the decentralized www. What they want is to tap into an existing large audience.

[shadilay]

Are you saying that an institution has to market itself to potential customers in order to exist and has to follow them to where they are?

The aim here is to develop interoperability so users have the option of thousands of networks without lock in.